(Osaka) -(2001) While popularity appraisal of the Google increases suddenly, isn't the fact that it is observed probably to have moved to the future trend the person who achieves American dream, as an enterprise? Even in adversity of IT bubble collapse although, the person and the money got together in the Google and started unfolding sudden enlargement steadily worldwide. " There was a product first" and started the American dream. Larry Page and Sergey Brin the existence impression of the person with spread of the product has become everyday life large. (popularity appraisal of the Google, IT bubble collapse, Larry Page, Sergey Brin, sudden enlargement, the person and the money, What's new, founder, adversity, word-of-mouth communication)